Advertising gadgets and their impact on building brand awareness - are they helpful during the brand promotion?

Online advertising activities and building brand awareness are closely related issues. However, many people focus too much on making the company visible on the web, forgetting that you can also do a lot with offline channels. So it's time to answer the question once and for all: do company gadgets make sense and why is it worth taking care of creativity in this area.

What is branding? Definition

One hears a lot about the importance of brand building and brand image. Most of the articles on this topic, however, concern online activities, i.e. focused on social media and promotion in search engines. Building brand awareness in the case of narrow specialization may not necessarily take place online, and regular publications in industry paper magazines as well as participation in fairs will have a greater effect. But what is this vaunted branding? The definition indicates that it is building awareness among potential buyers with the use of various tools and activities in the field of management and marketing. Issues such as identification, logo, colors, characteristic features, distinguishing companies, slogan, and additional activities (e.g. charity, supporting specific foundations), all contribute to the company's reception. Remember, however, that building a brand is a long and quite slow process, requiring consistent actions at every level of business operation.

How is brand branding created?

Consistency and consistency - these are the two features that best define the process of building brand awareness. Regardless of whether your client's company has been on the market for many years, or is only at the stage of setting up the company, remember that the company's activities will largely depend on the needs of customers. This is a very important aspect, often overlooked by businessmen, and it is consumers who are the basis of the company's operation. Without this knowledge, brand design may turn out to be a so-called failure, because it will not be possible to create an appropriate concept that will dispel doubts about how specific products or services respond to the needs of recipients and stand out on the market. The company gadgets can serve as an example. The mere act of gifting potential customers with free products is not enough to effectively increase brand recognition. they must be primarily functional. The mere addition of a logo and brand colors will do little if the prepared materials end up in the trash, among other unoriginal and ill-considered designs.

Effective brand awareness building - what must be corporate gadgets to be successful?

Company gadgets are a topic that requires a whole paragraph to be devoted to it. We have already mentioned the most important principles of how to increase brand recognition using offline activities. This issue remains the same: for gadgets to have a positive effect, they must be functional and useful, aesthetic, and made in a way that proves high quality. Protruding threads, poor quality paper, a drying pen, a defiant print, or a logo in a wrong, invisible place - all this means that building brand awareness will not be a very favorable process. After all, no one wants their business to be associated with bullshit, right? Creativity is also very important in the case of brand images. Present interesting corporate gadgets to potential customers. When deciding to order this type of product, you do not need to know what exactly from our offer will work for your client's business. All you need to do is contact us by phone and e-mail, presenting the needs and specific requirements for the industry. Ted Gifted advisors will discuss various options with you so that the final client's project provides the desired marketing results and delight the recipients at various fairs.

Increase brand recognition - we invite you to cooperate with Ted Gifted!

When the answer to the problems of companies cooperating with your agency is always the phrase "increase brand awareness", it is definitely worth considering whether the marketing strategy is appropriate and whether it should not be changed. Rebranding can also be a great move - it is good to emphasize a new logo and new values ​​in this way, and if the whole process is done well, you will certainly get customer recognition. The Ted Gifted team has over 15 years of experience in the production of corporate gadgets. We perfectly know the current trends, and we are distinguished by a creative approach to orders. We like to implement non-standard projects, and thanks to our extensive technical background, we are able to take care of both the high quality of their execution and the speed of production. Are you interested in our offer, but would you like to see the portfolio of Ted Gifted? Contact the customer service department and ask for samples to be sent - it will certainly facilitate the decision to cooperate!