Not sure what the terms in a lanyard specification actually mean? We explain everything — from carabiner clips and breakaway safety connectors to double-sided print and thermal transfer. Read our manufacturer's glossary.

Sublimation, screen printing, heat transfer or weaving? See how the choice of branding technique affects the look and durability of a promotional lanyard. Expert guide.

How to choose a promotional lanyard step by step. We compare the most popular materials, accessories and real-world applications. We focus exclusively on the selection process itself – branding methods, artwork and pricing are covered separately in other

Event wristbands are an inconspicuous yet extremely practical promotional gadget that works both as an identifier and as a brand message carrier. Thanks to their extensive personalisation options and various designs, they are a universal addition to promo

Hot trend of the season This season, the cross-body phone lanyard has become an essential accessory for anyone who needs to keep their smartphone close at hand.

We all love free stuff, right? But what if these things were not only free, but also became part of a carefully planned promotional campaign that can effectively help in the advertising activities of your clients?

Advertising gadgets with the company's logo have been very popular for years. Many companies have small gifts with their brand name printed on bags, caps or lanyards and give them to their employees or contractors.

The modern world is ruled by ecology. The use of materials which are expensive, harmful to the environment or technically impossible to recycle is being abandoned.

Color in advertising plays a significant role. It catches the eye, creates the identity of a brand or product, communicates values ​​and evokes specific associations. The rules for applying color are not accidental.

Advertising gadgets or clothes with a large company logo are an indispensable element of business. Many companies decide to buy small gifts with a printed brand name, which they later give to their contractors or employees.