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Colors in advertising - how to choose the right one for your gadgets?

Color in advertising plays a significant role. It catches the eye, creates the identity of a brand or product, communicates values ​​and evokes specific associations. The rules for applying color are not accidental. Today we have some valuable information for you about the psychology of color in advertising and how to use it wisely when choosing the right promotional gadget.

What is the psychology of advertising?

Color psychology is nothing more than the study of the relationship between colors and human behavior. Colors can evoke specific emotions in recipients, encourage them to buy or create the desired image. What colors do specific brands choose and what effect do they want to achieve, depending on the base color? Is it better to choose cool colors? Or maybe on the contrary - does the cool shade negatively affect the perception of the brand? The psychology of advertising and color deals with all of this.
To be effective, advertising must attract the attention of recipients and tempt them to interact. It does not matter whether it is outdoor advertising (e.g. on billboards), online (e.g. Google Ads or Facebook Ads) or traditional (e.g. personalized advertising gadgets) - everywhere, in each campaign, color plays a huge role in attracting the attention of recipients . So what is the meaning of colors in advertising?
Let's start at the beginning and look at some interesting facts about the psychology of advertising and color:
  • Red attracts attention. If you want your ad to stand out from the rest, use red!
  • Yellow conveys optimism and joy - it can be used for a positive message or a call-to-action button (eg "Buy now!").
  • Blue is associated with credibility and safety - if you want your client's company to appear trustworthy and reliable, choose blue!
Color is the basic element of advertising. It helps to draw attention to the advertised product or service and makes it stand out from the crowd. It can also be used to convey information about a product or service, as well as evoke emotions and feelings in the recipient. Therefore, when designing the image communication of your brand, you must not forget about them.

Colors in advertising and marketing

Before we get into the importance of color in advertising and marketing, let's start with the basics. Not everyone even knows what color actually is.
Colors are usually described in terms of their hue (a.k.a.), saturation, and brightness - three characteristics that help us understand how colors interact with each other. Color refers to the extent to which a stimulus can be described as similar to or different from the stimuli described as red, green, blue, and yellow. In other words, a color describes whether a given color is redder than another, or bluer than another.
Saturation is the intensity of a color - pure color appears on our monitors or televisions when we watch an image reproduced in black and white tones, and the brightness of a color is a term for its intensity. The higher the brightness, the more vivid and realistic the color is.
Designing advertisements is an art, but there are tools that help create that art. The color wheel is such a tool. On the basis of such a circle, colors can be properly selected for use on billboards or advertising banners.
There are several selection methods. Three selected ones are presented below.
  • Complementary selection - (e.g. orange combined with blue) based on colors that lie on opposite sides of the color wheel.
  • Analogical selection - (e.g. shades of orange) based on combining colors that are adjacent to each other on the color wheel.
  • Selection based on an equilateral triangle - (e.g. blue, yellow, red colors) based on the selection of colors that lie at the angles of an isosceles triangle superimposed on a circle.
However, not all methods work in the case of outdoor advertising, e.g. the same selection will make the poster illegible. This shows how important it is to know the basics when choosing the right colors in advertising and marketing.

Personalized advertising gadgets as a way to implement the psychology of colors

Color is one of the most important elements in an advertisement. It is an important part of a company's visual identity. It can affect your perceptions, feelings, and actions. The psychology of color in advertising is extremely important to marketers. By understanding it, we can optimize users' actions and start influencing their brand perception. That is why it is always worth remembering about them, also when choosing personalized advertising gadgets. Products prepared according to a special design allow the implementation of various colors for image communication. For this reason, such gadgets are becoming more and more popular!
A great example where you can apply the principles of colors in advertising and marketing are, for example, advertising lanyards, event bands or caps, which you can find in our store in many different variants. We invite you to check our offer. Remember that when choosing personalized advertising gadgets for visual communication, you can take advantage of the support of experts who perfectly know the meaning of colors in advertising and are guided by them, creating interesting projects.
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