Gym, fitness club - how to increase identification among active people

The number of gyms in our country is still growing, which is a response to the increased interest in physical activity among many people of all ages. Are you wondering how to stand out from the competition and encourage new customers to visit a specific gym or fitness club? We advise what marketing activities are worth taking. We also indicate the role of gadgets for athletes and whether they are an effective form of advertising. Find out which ones to choose to make sure that they bring the desired results!

How to start promoting a new gym?

Perhaps your agency's client, already operating in the sports industry, is wondering how to open your own gym? For this purpose, it will be necessary to find a suitable place in a convenient location, to equip it with modern and failure-free equipment of the highest quality. The next step is to hire qualified staff, and the role of your agency will certainly be to advertise your new club. A person or company that wants to open their own gym should take into account the need to invest several hundred thousand zlotys - the final amount is primarily influenced by the size of the gym and the type of exercise equipment purchased.

Every business, including a gym, requires effective advertising and marketing activities targeted at specific target groups. In such a place, it should be possible to buy a subscription, thanks to which the client will be able to participate in sports activities at an attractive price. It is worth thinking about discounts for club members, which will additionally encourage new people to take advantage of your client's offer. However, these activities are well known and virtually every business in this industry guarantees similar benefits. Therefore, it is worth thinking about how to encourage more people to visit a specific gym. It turns out that customers of such places especially appreciate the atmosphere inside. Therefore, the decor is very important, as well as the opportunity to consult an experienced trainer. Information about a positive and friendly atmosphere will be passed on by gym customers to friends and acquaintances, so it is worth taking care of your club members and people visiting the gym occasionally.

Gadgets for an athlete - is it worth investing in?

Another idea that will allow you to reach new recipients is to give customers gym gadgets with a print containing, for example, the company's logo. This is a great advertisement for a gym that will reach new audiences in an easy way! Everyone likes to receive gifts, so you should think about buying personalized accessories and giving them to guests of the facility. Which products should you choose? The most popular are practical items that make it easier to take up activity (especially at the beginning of the adventure with exercises). We are talking, for example, about a towel or a sports T-shirt with your own print. A large, visible and clear inscription will intrigue and be remembered by everyone who has the opportunity to see it. Sports bags with any advertising inscription are equally popular. It is worth choosing models made of durable and solid material, because only such products will serve as an effective advertisement for the gym. The practical, roomy bag will fit your swimming pool or gym outfit as well as a change of footwear. Customers will be able to use them as travel organizers or store snacks and drinks in them.

It is also worth paying attention to advertising lanyards to which you can attach keys or a gym ID. Thanks to this, these items can always be kept at hand. Bold colors are worth choosing as they will be easy to find inside the back of your bag or backpack. In the gym, you will also need a water bottle or exercise bands - also with a printed logo.

What to look for when buying advertising gadgets for the gym?

Advertising of the gym should be effective - we have no doubts about that. That is why we propose the purchase of gadgets for athletes that will be consistent with the brand's business profile. You already know that it is definitely best to bet on useful accessories that can be used during exercise. An important element is the print. It can be a company logo, industry-specific graphics or any motivational slogan that will encourage you to take up physical activity. At Ted Gifted, we offer sublimation printing, currently the most popular method that allows you to accurately reproduce colors and accurately transfer details to the material. Your own print on a sports jersey, bag or leash will attract attention and thus encourage you to learn more about the details of the offer. Make sure that the selected gadgets for an athlete are made of durable materials, because only such a product can become an effective advertisement! All you need to do is send us your company logo and place an order for a specific product, and we will immediately take care of its implementation. Thanks to this, your client will be able to reach new groups of recipients with his offer and spread his passion for physical activity.