Gadget marking and the choice of technique - what to pay attention to?

Advertising gadgets or clothes with a large company logo are an indispensable element of business. Many companies decide to buy small gifts with a printed brand name, which they later give to their contractors or employees. Workwear is also very often marked with the company's logo. Marking clothes and gadgets is quite an extensive process, and there are many printing technologies to choose from. Read this article and find out what to look for when choosing a method of labeling gadgets or clothes for your clients' businesses.

What printing technologies can you find on the market

For marking gadgets and clothing, companies offering this type of service may use various printing technologies. The most popular methods of marking clothes are screen printing, pad printing, thermal transfer and sublimation. The durability of the marking methods depends primarily on the quality of the machines used and the type of object on which the printing is to be placed. Sometimes the customer himself has the option to choose the printing technology he wants to use, but often it is the marking company that determines the method, on which he works to perform it at the highest level.

Screen printing

As the name suggests, for marking clothes with screen printing, a screen is used, in which some of the meshes are sealed and the rest forms a matrix. During the process of applying the print to the product, the ink is spread over the entire surface of the mesh, which then penetrates onto the material only through free, unsticked eyes. In this way, the previously planned template is transferred to the advertising article. One of the main advantages of screen printing is its wide application. It can be used for marking materials (fabrics, cotton), but also plastics and even wood. Companies that offer products such as T-shirts with their own imprint or plastic gadgets use screen printing. Screen printing is a permanent marking method and is characterized by high resistance to weather conditions, moisture and washing. The saturation of the colors on the marked gadgets is strong, and the colors obtained by screen printing are clear and fully saturated.

Pad printing

The second method of marking clothing and advertising products is pad printing. For the marking process with pad printing, you need a machine (so-called pad printing machine), paint and a pad, i.e. a soft stamp. Like screen printing, pad printing is also quite a universal method, but it can be used to mark gadgets with original, undersized shapes, as well as small items such as pens or key rings. It is used for various materials (even wood, glass or metal). It is also great for the implementation of priority orders, because it enables the implementation of large-scale projects in a fairly short time.

Thermal transfer

It is an overprint technology which consists in thermal impingement of the print into a given material. At the beginning, the graphics are prepared on the paper intended for thermal transfer, which is then pressed to the marked product with a special thermal press at a temperature of approx. 150 ° C. Thermal transfer is a marking method that allows you to implement even a small project at a fairly low cost. The print itself is clear, the colors have the right saturation, and the edges of the graphics (even angular or specific) are reflected very accurately.

Sublimation

Another method of labeling clothes using high temperature is sublimation. It is a process that involves adding the design directly to the product. Here, too, the graphics are prepared in advance on special paper, only with the use of dedicated sublimation paint. The great advantage of sublimation is its universality. It can be used to mark virtually any material containing polyester. The most common gadgets marked with sublimation include advertising lanyards, bags or sports bags.

Gadget branding - remember that

When choosing advertising gadgets, we most often pay attention to their price. Of course, sticking to a pre-planned budget is important, but it shouldn't be a priority when choosing the right product. If you want the prints on your advertising gadgets or clothes to be durable and not damaged after one wash, choose Ted Gifted, a Polish manufacturer of promotional gadgets.

As a producer of advertising gadgets with many years of experience in the industry, we are well aware of the importance of the quality of printing on promotional items. For this reason, we are constantly developing our technological facilities with the best machines that allow us to reproduce projects in the best colors. If you care about professional labeling of clothing and gadgets in the highest quality, please contact us.