Advantages of sublimation printing

Personalized company gadgets are becoming more and more popular because they provide an excellent opportunity to present the brand's logo, and thus become an excellent advertisement of its services. Practical gifts with a unique inscription are liked by everyone, we have no doubts about that. During their production, innovative techniques of printing on lanyards, T-shirts or sports bags are used. Producers are more and more willing to opt for sublimation printing. Do you know what the sublimation method is and why its popularity is growing?

Various types of imprints on advertising gadgets

The possibility of placing any inscription on advertising gadgets is becoming more and more popular. Manufacturers use various methods so that everyone can decide what graphics or slogan they want to put on the product. The most popular types of prints are:

• sublimation,

• screen printing,

• flex printing foil,

• flex-floc.

Screen printing is a technique that can be applied to any type of material - whether it is fabric or plastic. Such prints are waterproof and extremely durable. Flex printing foil allows you to accurately reproduce colors, but it works best in the case of simple patterns. The situation is similar in the case of flex-flock foil, which looks great in the case of single-color logo printing, and is not used for complex and multi-colored graphics, because it generates higher costs and does not always allow to obtain a satisfactory effect.

Learn about the advantages of using the sublimation method

If we want to obtain permanent prints on fabric, it is worth opting for sublimation printing. This is the best solution when we want to put graphics on the entire fabric and we want the most accurate color reproduction. The advantages of this technique include, first of all, the exceptional durability and resistance of the print made. Fabrics with the logo can be washed in a washing machine, and the graphics do not rub off, and the colors do not lose their intensity. The sublimation method is also gaining more and more popularity due to the relatively low cost compared to the quality offered.

Sublimation printing looks best (and is the most durable) on light polyester materials. It provides the greatest color saturation, which is impossible for cotton fabrics in dark shades.

Step by step sublimation method

The first stage of sublimation printing is printing a special design using inks designed for this purpose on sublimation paper. The next step is annealing the pattern on the selected material using a thermal transfer press. This is where the print is made using the sublimation method.

Sublimation is distinguished by the fact that the dye particles go directly from the solid state to the gaseous state, and this happens under the influence of pressure exerted by the press in combination with the action of high temperature. This process allows the dye to penetrate into the structure of the material rather than leaving it on the surface. In practice, this translates into a much longer color durability. In addition, sublimation is a process that does not have a harmful effect on the natural environment - this is valuable information, especially for companies that emphasize the importance of ecology in their activities. It can be used to build a positive brand image among customers, business partners and associates. Such a lanyard, glasses cloth or bandana with your own imprint will surely appeal to many people.

Why is it worth giving your customers gadgets with sublimation printing?

There are many advantages of using the sublimation printing method. One of the main ones is to obtain the highest quality graphics in a full range of colors. Attention to detail and durability of products are valuable information for people who are just getting to know a new company. If we decide to give them small gadgets of excellent quality, it will be the first signal for them that they are dealing with professionals.

T-shirts, bags, lanyards and bandanas with print can reach both current employees and customers, as well as potential recipients of services. For both, such a gift will be a nice gesture. Those present will feel appreciated and motivated to continue cooperation. A person who does not know the brand will be intrigued by the high quality of the gift and will be more likely to get acquainted with its services or products. Small advertising gadgets are becoming more and more popular because their cost is not high and they allow them to reach a wide audience. Company products with a logo made using the sublimation method will go to new places together with the recipients. They will become a visible advertisement of the brand among other people. See for yourself that the unique quality guaranteed by sublimation printing is also a great choice for you! Trust our experience and order unique advertising gadgets - lanyards, scarves and bandanas with your own print!